Traffic on AMP pages
The intent of AMP, technology-wise, is noble: make web pages to render fast. But there’s a drawback in the way it’s implemented by Google. Traffic is essentially hijacked. At the beginning it all seemed great, but in the current implementation website owners give up quite a bit of routing control in exchange for some speed. There’s plenty of alternative ways to build speedy pages. AMP seems like those pills that help you digesting.
Healthier Web Pages
I have nothing against AMP or similar projects. Anything that makes a website load faster is progress to me. The point is: why do we need something like AMP? Because pages are slow to load. Perfect. Why web pages are slow to load? My theory is the following. Web pages are slow to load because they are fat. They are fat because they include crappy and unneeded plugins and third party libraries.
The Web is already Decentralized
It’s funny. It sounds like “a loving love” or “a new innovation”. A tautology. There’s no need to specify that the web is decentralized. It’s already decentralized, by nature. And yet, the title of the conference had to be Decentralized Web Summit. We don’t lack technical tools. We have plenty of them. What we lack is the culture of owning the URL. Sir Berners-Lee says it better The problem is the dominance of one search engine, one big social network, one Twitter for microblogging.