The Unsustainability Pattern
New shiny service announced. “How much does it cost? Nothing? I am in!” We have seen this many times. The fact that you don’t pay doesn’t mean that there’s no cost. Somebody is paying, maybe you’ll never know who, but believe me somebody is taking money out of his pocket to put it in someone else’s wallet. It may look free to you, but somebody is paying for servers, electricity and bandwidth.