On Archetypes of Smartphone Users
Introduction A semi-serious overview of smartphone users, with some truth hidden behind jokes and some suggestions on who to target when building an app. Slightly biased towards iOS. Enjoy. The unconscious iPhone owner This guy has bought the iPhone just to emulate the people surrounding him. “He has it, I have to have it too!”. These are the kind of guys that refer to applications as “options”. “Have you installed the Twitter option?