Podcast Analytics is Tricky
You have a podcast and you are looking for sponsor. Pretty soon you will hear this questions: “how many downloads per episode does your podcast have on average?”. Nobody ever will ask: how many bytes of your audio did your listeners download? how fast can I download your episodes? are your audio files encoded at 320 kbits/second? Why? Because number of downloads is easy to measure. When you download a file, an analytics platform increases a number somewhere on a server.