Traffic on AMP pages
The intent of AMP, technology-wise, is noble: make web pages to render fast. But there’s a drawback in the way it’s implemented by Google. Traffic is essentially hijacked. At the beginning it all seemed great, but in the current implementation website owners give up quite a bit of routing control in exchange for some speed. There’s plenty of alternative ways to build speedy pages. AMP seems like those pills that help you digesting.